Timeshare Sales...UP?

Apparently they are, but there's an explanation: timeshare resales are booming.

The blogosphere has been buzzing with this news lately, but Timeshares Daily has the scoop:

In a study released last week by the American Resort Development Association (ARDA), research prepared by Ernst & Young, LLP, shows that sales of new timeshares increased by 6 percent in 2007 over the previous year, totaling $10.6 billion in the US alone. Although gains were less than in previous years, the sale of new timeshare from 2003 to 2007 has increased by an amazing 66 percent.

But why?

Howard Nusbaum, ARDA president and CEO, says, "The continued growth of the timeshare industry in today's economy is a direct indication of strong consumer satisfaction and demand. Vacation ownership, with its flexibility and spacious accommodations, continues to be a preferred travel choice for American families."

The problem with this explanation, however, is that is doesn't make sense. Preferred choice or not, every area of the economy is feeling the pressure from recent issues, and travel seems a likely target for cut-backs -- especially considering the price of gas. But, Jason Trembley of Sell My Timeshare has another explanation:

"As good as the numbers sound for the sale of new timeshares, the report doesn't mention the huge segment of the timeshare industry that deals with timeshare resales, and that side of the business is really booming."

Of course. It would make sense that resale numbers are up, since owners are probably dropping extraneous expenses. Those that still can afford timeshare, then, are cleaning up in the aftermarket.

Information on the numbers of people buying resale timeshare is limited because the secondary market includes individual timeshare owner transactions as well as sales consummated by traditional industry specialists. In 2005, 7.2 percent of buyers bought timeshare from an existing owner, according to an ARDA profile of vacation owners. While this indicates a resale industry in the hundreds of millions of dollars, these figures are very conservative, as the survey did not include alternative sales methods such as the Internet.

We doubt the timeshare industry will be entirely immune to recent economic difficulties, but for now it seems to be carving out a pattern all its own -- which, for the industry, is very common.